Naleymy do globalnej sieci obejmujcej 90 rynków i zatrudniajcej ponad 7 tys. GroupM is the worlds largest media investment company and are a part of WPP. Wavemaker, I’m confident we’ll have both the strategic support and activation expertise we need to help consumers understand that refurbished is better than new. Wavemaker jest jedn z czoowych agencji mediowych w Polsce. Wavemaker is an agency of GroupM, the worlds largest media investment company and are a part of WPP. Wavemaker will also support on its growth expansion into the U.S.Īlexandra Walker, Director of Global Media at Back Market, said: “Recruiting our futureĬustomers with the right message at every stage of their purchase journey is key to fulfilling our ambitious plans for Back Market’s future growth and category-creating mission. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The media agency will support Back Market across existing markets in Europe, including the U.K., which is a key focus for the French-based brand Wavemaker is a media agency with recognizable expertise in analyzing the consumer purchase journey, thereby requiring the processing of a huge amount of data. The global go-to for refurbished electronics. Wavemaker has completed the global roll out of a new AI-powered media planning platform, Maximize, that allows planners to create media plans that reach multiple audiences and optimise. Wavemaker will be tasked with supporting future growth plans and helping to scale the brand as
The client has previously worked many local media agencies in different markets. The agency won the $50 million account after a competitive pitch that began in Wavemaker has been appointed global media partner for electronic device and appliance refurbisher Back Market. Up from fifth position last year to claim the top spot, Wavemaker and Ogilvy Mumbai’s best-performing campaign was. GlobeNewswire specializes in the distribution and delivery of press releases, financial disclosures and multimedia content to the media and general public.
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